Joshua R. Mason

Joshua is a shareholder in the firm’s Business Law and M&A practice groups and the leader of the firm’s trademark practice. He works with clients to articulate and implement frameworks for addressing novel business issues, managing intellectual property portfolios, and coordinating complex business transactions. He also provides strategic guidance on licensing and business structures, trademark usage and clearance, and franchise agreement and FDD negotiations and review.

Joshua enjoys working alongside his clients to dissect and address their evolving challenges and competing priorities. As an avid reader and lifelong learner, Joshua naturally takes a wide-ranging perspective when assessing new challenges and is always searching for creative ways to help meet his clients’ needs.

Joshua was named a “Rising Star” in Intellectual Property Law by Super Lawyers in 2021.

Speaking Engagements:

  • Minnesota Real Estate Journal Retail & Restaurant Summit, “Hot Topics in Franchising” panelist, April 2017



Areas of Practice

Business Law
Business Concept Growth & Protection
Corporate Finance/Mergers and Acquisitions
Franchise, Distribution and Intellectual Property


Minnesota State Bar


University of Wisconsin-Madison, B.A., with distinction, Phi Beta Kappa
University of Minnesota Law School, Juris Doctor, magna cum laude

Recent Publications

Intellectual Property: Opening Up New Sources of Capital
Brew Pub v. Taproom: Which Business Model Is Right for You?

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