Joshua R. Mason

Joshua is a shareholder in the firm’s Business Law and M&A practice groups and the leader of the firm’s trademark practice. He works with clients to articulate and implement frameworks for addressing novel business issues, managing intellectual property portfolios, and coordinating complex business transactions. He also provides strategic guidance on licensing and business structures, trademark usage and clearance, and franchise agreement and FDD negotiations and review.

Joshua enjoys working alongside his clients to dissect and address their evolving challenges and competing priorities. As an avid reader and lifelong learner, Joshua naturally takes a wide-ranging perspective when assessing new challenges and is always searching for creative ways to help meet his clients’ needs.


  • Represented an automotive accessories manufacturer in the negotiation of a software acquisition and grant-back license agreement;
  • Managed trademark portfolios of craft breweries and start-up concepts;
  • Represented a private equity buyer in the acquisition of a portfolio of franchised businesses and the negotiation of a franchise agreement amendment, guarantees, restrictive covenant agreements, and franchisor consent documentation;
  • Represented a restaurant operator in the acquisition of a family-run business and in connection with acquisition financing and entity formation;
  • Represented a private equity portfolio company in connection with the acquisition of stock of a manufacturing company supported by a representations and warranties insurance policy.


  • Minnesota Real Estate Journal Retail & Restaurant Summit, “Hot Topics in Franchising” panelist, April 2017

Area of Practice

Business Concept Growth & Protection
Business Law
Corporate Finance / M&A
Franchise Distribution and IP


Minnesota State Bar


University of Wisconsin-Madison, B.A., with distinction, Phi Beta Kappa
University of Minnesota Law School, Juris Doctor, magna cum laude

News and Events

MMB Attorneys Selected to 2024 Best Lawyers in America® and Best Lawyers: Ones to Watch® in America

MMB Attorneys Selected to 2023 Minnesota “Super Lawyers” and “Rising Stars” lists

Recent Publications

Intellectual Property: Opening Up New Sources of Capital
Brew Pub v. Taproom: Which Business Model Is Right for You?