Expanding Your Brand

With restaurant profits tight, one tactic that is relevant to continued business success is leveraging and expanding a restaurant’s trade name and reputation. I call it “brand extension” as it seems to work for small chains and local companies, as well as major restaurant companies. There are various forms of brand extension. The most common […]

Fixing Key Financial Issues in the Restaurant Industry

Last month I addressed specific financial fixes for casual dining. This month, I’ll dig deeper into three areas of concern: dealing with problem stores, leases and senior debt. There are always underperforming stores, both franchised or non-franchised. Sometimes, franchisors won’t deal with bad stores until the franchisee is on the steps of bankruptcy court. And […]

Juggling 101: How to get a bank to say ‘yes’ to a loan, despite the fact you’re a restaurant

Trying to obtain bank financing, equipment leasing or even vendor financing for a restaurant is one of the biggest challenges in the business world. Each week I hear from local restaurateurs who have either hit the wall and need some liquidity because it’s a slow time of year or have been undercapitalized from the start. […]